J. Walter Thompson: Advertising America J. Walter Thompson: Advertising America Access information: Access on and off campus Description: J. Walter Thompson: Advertising America documents one of the world’s oldest, largest and most innovative advertising agencies. The J. Walter Thompson Company archive is one of the most complete and informative corporate record of the history of modern advertising and includes the account files of some of the world’s biggest brands, such as Kraft, Kodak, Oscar Mayer and Pan Am. Documents included in this resource reveal in detail the research and creative process behind the creation of brands, advertisements and marketing campaigns; the rise of new media such as television; and the experience of those working in the advertising industry, particularly the fascinating role played by women. The database covers the period 1900-2000. Trial ends: 14/05/2018. Click here to provide trial feedback This article was published on 2024-08-21
