WARC - World Advertising Research Center WARC - World Advertising Research Center Access information: Access on and off campus. Description: Services provide intelligence from more than 50 international sources including Admap, Advertising Association, IPA, Account Planning Group, Effie Worldwide, ESOMAR, Euromonitor and Futures Company/Yankelovic. In all areas of marketing communications the service has over 25,000 articles, case studies, research reports and summaries, best practice papers, practical guides, daily news and more. This article was published on 2024-08-21